What are the basic goals of your project?
What outcome will make your project successful?
How will you measure success?
What are your schedule requirements?
What is your budget for this project?
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A web strategy that fits with our marketing strategy
Creating a community of dedicated visitors
Quality execution (graphics, writing, navigation, etc.)
Ease of maintenance
Doing better than our competition on the Web
Staying within the budget
Where will content come from?
Who will update the content?
How will the site be served/hosted?
What types of legacy systems/databases are in place?